Tag Archives: Dupont Sorona

Carpet Stain Protection

Have you ever walked across a carpet only to receive a shock when reaching for the doorknob?  The reason for the shock is the buildup of static electricity in the synthetic fibers of the yarn.  It is the same electro-static buildup which works as a dirt magnet in your carpet. And it is this dirt which causes wear and tear.  Treatments such as STAINMASTER™ and Scotchgard™ dissipate static charge eliminating the magnetic attraction of soil. These treatments prevent dirt from clinging to carpet fibers so your carpet becomes cleaner when vacuumed.

With products like Scotchgard™ protection is a topical, water-based solution, and, therefore, wet shampooing can do more harm than good because excess soapy residue often masks the carpet’s protective finish. So always steam clean your carpet.  Scotchgard™ Protector should be reapplied by a professional carpet cleaner after the second or third steam cleaning.

STAINMASTER™ (originally a DuPont™ product) was, at its introduction, a large step forward in carpet stain protection.  DuPont™ developed a method of treating their yarns while they were still hot and the yarn molecules had expanded. After treatment the yarn is cooled and the STAINMASTER™ anti-static molecules are locked into the yarn.  This proved an exceptional upgrade in stain resistance. Unlike Scotchgard™, the tighter bond between the yarn and protection allowed more cleanings without loss of stain-resistance. Under most circumstances a STAINMASTER™ carpet can received three shampooings before stain resistance is lost. Since most carpets will be shampooed about every year and a half, most stain resistance warranties are 5 years.

Scotchgard™ has developed Scotchgard™ Soil & Stain Release which is a further refinement in carpet protection designed specifically for nylon and nylon blend carpets.  In addition to soil protection, it offers additional resistance for specific staining problems and a 5 year warranty for common stains.

Recently, Mohawk created SmartStrand® with DuPont™ Sorona® renewably sourced polymer, the next generation of carpet fiber. Designed to fit the way you live, SmartStrand® with DuPont™ Sorona® combines better stain protection, better durability and better softness, all in one. It’s breakthrough innovation brought to you by Mohawk and DuPont, the trusted names in carpet and fiber for more than a century. Now, instead of worrying about your carpet, you can walk all over it— with a glass of red wine in hand.

Advertisements

Introducing the next generation of carpet (Continued)

SmartStrand® with DuPont™ Sorona®. It’s just better.

Better for the Environment

Future sustainability of Mohawk’s natural resources is largely dependent on how they are managed today. For that reason, they believe eco-initiatives make great business sense: they work to benefit everyone. Mohawk continues its progressive thinking and service to our community through ongoing Mohawk GreenWorks projects.

SmartStrand® with DuPont™ Sorona® keeps the environment beautiful, both inside your home and out. Through an exclusive partnership with DuPont, SmartStrand® with DuPont™ Sorona® renewably sourced polymer is made using up to 37% renewable resources. Every seven yards used in a home saves enough energy and resources to equal one gallon of gas– a total savings of up to 10 million gallons in a year. You enjoy the comfort of a great carpet and of knowing you’ve played a role in preserving the environment, helping to reduce our dependence on oil.

Better stain protection, durability and softness. Better for the environment. With SmartStrand® with DuPont™ Sorona®, you’ll enjoy the choice that fits your life and takes the everyday fears out of owning carpet.

Introducing the next generation of carpet (Continued)

SmartStrand® with DuPont™ Sorona®. It’s just better.

Better Durability

Unlike most carpet fibers built with a straight up-and-down molecular design, SmartStrand® with DuPont™ Sorona® offers crush resistance and appearance  retention due to the unique ‘spring-like’ molecular structure of the polymer that ensures your carpet always bounces back.

To make Sorona® long-lasting, DuPont went all the way down to the molecular  level. The durability of SmartStrand® with DuPont™ Sorona® is built into its very DNA: the polymer features a unique, spring-like molecule that helps the carpet bounce back for better crush resistance and resiliency. Each fiber has been wear-tested with 20,000 footsteps, equal to a year of normal wear (or approximately 43.5 slumber parties with your child and ten of his closest friends). Plus, Mohawk now offers an extended warranty on wear and texture retention.

Better Softness

SmartStrand® with DuPont™ Sorona® passes the “barefoot” test with flying colors. Thousands of customers praise its stylish look and soft feel— and appreciate the clean, healthy environment that comes with a carpet free of topical stain-fighting chemicals.

Say SO LONG to static. SmartStrand® with DuPont™ Sorona® features built-in static resistance and is backed by a leading lifetime static warranty ensuring lower static levels and higher comfort for years to come.

Introducing the next generation of carpet

You’ve always enjoyed the look and feel of carpet. But there’s a little voice inside that wonders whether it will hold up to everything life has to offer. The spills and the stains. The endless footsteps of kids. Not to mention marks left by heavy furniture when it’s time to rearrange.  That’s why Mohawk created SmartStrand® with DuPont™ Sorona® renewably sourced polymer, the next generation of carpet fiber that delivers fashion without fear. Designed to fit the way you live, SmartStrand® with DuPont™ Sorona® combines better stain protection, better durability and better softness, all in one. It’s breakthrough innovation brought to you by Mohawk and DuPont, the trusted names in carpet and fiber for more than a century. Now, instead of worrying about your carpet, you can walk all over it— with a glass of red wine in hand. After all, it’s SmartStrand® with DuPont™ Sorona®. And it’s just better.

Better Stain Resistance

Unlike most carpets treated with topical stain guards, SmartStrand® with DuPont™ Sorona® features breakthrough stain protection built into every individual fiber. This permanent built-in resistance stands up to tough stains like mustard, hot coffee and red wine— even undiscovered stains that have set in for days. With Mohawk’s Floorcare Essentials™ or hot water and a mild detergent, most spills and soil spots come out with ease. SmartStrand® with DuPont™ Sorona’s® built-in stain protection will never walk or wear off, giving you the peace of mind that comes with Mohawk’s leading Lifetime Warranty.

SmartStrand® with DuPont™ Sorona® fibers provide permanently engineered-in protection throughout the entire core of the fiber. The leading nylon brands contain topically applied protection that is only on the surface, allowing it to wash off with routine cleaning or wear off with normal use.